Vice President
Vice President — Job Description
Job Title: Vice President
Location: New York, NY
Reports to: Chief Client Officer
About Becca
Becca stands at the intersection of what people eat, where they stay, and what they buy, with nearly two decades of success generating relevance, reputation, and revenue for some of the best brands in the world. With offices in New York, Los Angeles, and London, our agency has been recognized by the New York Observer’s "50 Most Powerful PR Firms" and by Forbes as one of the "Best PR Agencies in America."
We believe in being a force for good; we believe that good communication can change the world, and we believe that a meal among friends is one of life's greatest pleasures.
The Role
We are looking for an experienced Vice President to join our senior leadership team. This is a strategic role for a seasoned leader who will drive the strategy for a portfolio of our most significant clients, mentor a rising generation of talent, and be a key engine for agency growth. You will provide senior counsel on accounts, guiding senior clients and account leads to ensure every project aligns with Becca’s standards for excellence.
This is a role for a leader who is as comfortable architecting a multi-year brand strategy as they are rolling up their sleeves to guide a team through a high-stakes launch. We are looking for someone who is not above the details and is committed to ensuring our day-to-day work is as strong as our big ideas, driving both strategy and flawless execution.
Key Responsibilities
--Lead accounts and oversee (and inspire!) the team, driving client strategy, overseeing client relationships, counseling clients, guiding marketing / digital / social plans, overseeing events, and managing budgets.
--Draw from your personal as well as firm relationships to make strategic introductions to clients to facilitate events, gatherings, and dinners.
--Generate high-level results on a consistent basis and manage/encourage team members to do the same.
--Bring clients together to drive unexpected storytelling opportunities, partnerships, collaborations, and other special projects.
--Be responsible for organic growth on your client accounts.
--Create and manage multi-pronged client activations that incorporate outside brands and collaborators
--Develop and oversee sponsorship opportunities on behalf of clients, as appropriate.
--Represent Becca at industry events, guiding team members to do the same.
Agency Relations
--Identity prospective client needs within your network to drive new business and partnership opportunities on a regular basis, targeting 1-2 potential new opportunities per month vis a vis prospective meetings, networking events/dinners, and proactive outbound outreach.
--Drive adoption of CRM and budgeting tools among team members.
--Provide mentorship and development for team members on your account teams, including SAEs, AEs and ACs.
--Be knowledgeable about the hospitality industry and share findings regularly with the team.
--Understand and inform overall agency budgeting vis a vis your client and business development work.
--Participate in new business meetings when appropriate and help draft new business proposals.
--Communicate successes and challenges to the executive team in real time.
Requirements
- 10+ years of experience in public relations/marketing, with significant time spent in a senior leadership role.
- Prior agency and/or media experience is essential; you must be comfortable working in a fast-paced, autonomous environment.
- Genuine interest in hospitality and passion for our roster of clients.
- Strong strategic thinking and experience developing and executing integrated campaigns.
- Established high-level media relationships and a passion for creative storytelling.
- Excellent leadership, communication, and client-facing skills.
Benefits & Perks
- Comprehensive medical insurance
- New business commissions
- Retirement plan / profit-share contributions
- Hybrid work model (Mo flex, Tu-Th office, Fri remote)
- Summer Fridays
- Wellness days
- Paid family leave
- $401K
Salary range
$110-140K